Basic SEO For Beginners (Complete Guide)

When you are or want to run a website for your online business, of course you think about and design in such a way the strategies and promotions that you will do in the future to make your business viral or known by many people and the attraction of buyers is high in the online market. 

Well, after you finish designing and planning the promotion or marketing strategy you want, of course you need a site to market your online business more widely and be known by many people. the only way is you have to make a website. This website is a must-have if you want to increase the number of buyers and make your business viral in all aspects.

For those online businesses that already have a website, surely you are no stranger to search engines that exist today such as Google, Yahoo!, Bing, and others. However, surely you are more and more familiar with Google than other search engines. 

In today's digital era, almost everyone in this world uses Google for a search engine that is used in daily online activities. Whether it's for shopping online, looking for information about something, studying, looking for a job, watching movies, and so on. That is the reason why Google has become the most popular search engine and is visited by most people.

Well, if you already know and understand that Google is a search engine that is ranked at the top, you must also understand and put your website on the Google search results page. Therefore, you must have good tactics and strategies if you really want your online business website to be present and visible on Google search results pages. Isn't it nice to see your online business present on the Google search results page?

There are two ways when you want to maximize the performance of your online business website by displaying it on Google search results pages and with good rankings. That is with paid advertising methods such as pay per click (PPC), then you can also use a method that is currently in the spotlight in the digital marketing world, called SEO (Search Engine Optimization).

If you want to know more about SEO, you can check out below.

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What is SEO?

SEO which stands for Search Engine Optimization is basically a tactic or organic way to put a website on the first page of the Google search page and also other search engines, for keywords or keywords related to the website that you create for your business. your online. And you need to know also that getting a high ranking on the Google search engine is very important!

It is proven that the average or average website that appears on the first rank on Google generates traffic or organic traffic 5 times more than a website on the 5th rank. However, this news will be bad news if your online business website page is the same. never appears on the first page of the Google search platform. The worst possibility is that people will have a hard time getting to know the products you offer to your online business. 

It is undeniable that Google is the most successful search engine in the world beating Yahoo!, Bing, and others. Therefore, it is a matter of pride and pleasure when your website, especially your website, online business people, appears on page 1 of a Google search. Eits, don't worry, Exabytes Friends, this is not a free thing. You will get feedback when your website appears on the first page of Google search, one of which is soft selling and offering your online business services! 

Why is knowing SEO (Search Engine Optimization) so important today?

Imagine, if there is a brand or product of your own online business that has quality, then potential buyers also have quality. As is often found in today's digital era, many prospective buyers give false hopes to make transactions or deals to buy goods being sold, there are also prospective buyers who directly make transactions or transfers on the same day after they order the product. 

What do you think is the answer to the above phenomena?

Yes, none other than and not one of the reasons is where potential consumers get contact information and also information about the products that they will buy. Search engines can provide information to your prospective customers and vice versa, search engines can also provide you with qualified prospective customers. Because it can be said that 70% of them already have the intention or intention to buy the products you sell on your online business website. And most of them are ready for money and already have enough information about the products you offer. 

Therefore, their souls and minds seem as if they have been carried away by the dream of owning the product you are selling. That's why when they see an attractive offer page, most of them will trade the term with their eyes closed or without a second thought. 

This is one of the goals for you online businesses, right?

It is, but besides you think about a good digital marketing strategy, the products you offer must also have good quality, right! 

What to do if you are a beginner and want to use an SEO strategy on your website?

If you have previously encountered many horror “testimonies” or “stories” circulating on several community forums about the horror of applying SEO techniques and you feel pressured by reading these things, then when you read this article, it means that you are in a position and right move! The following will discuss how to recognize and apply SEO on a website. Stay tuned, Exabytes Friends!

• Doing Keyword Research

Keyword research is one of the important things that must be done by you beginners in maximizing the implementation of SEO strategies on your website. Which will be your reference whether you are sure to optimize or to appear on the first page of Google or not. 

Why do you need to take Keyword Research or Keyword Action?

This research was conducted to prevent unnecessary use of the keywords you want. For example, creating content or inserting quality backlinks. It's sad if your website appears on the first page of Google but there are very few or no transaction conversions in it. Therefore you need to see potential transactions after doing keyword research.

• On-page SEO or Onpage SEO

Have you ever heard the word Onpage or on the page? Yes, the Onpage SEO trend is also one of the supporting components in developing an SEO Strategy for your website pages. Onpage SEO is all SEO discussions where all the variables are available on your website. Which if you do it consistently, it is possible that later on your website will be increasingly “golden” by both Google and other search engines. 

• Creating Quality Backlinks 

Maybe you have often heard or even seen the implementation of Backlinks that are often used on various websites. But, what you need to know is that not all backlinks are quality. That is, sometimes the website owner just slips a lot of backlinks on his website, but not all of them are of high quality. Then, maybe now you're wondering, what are quality backlinks really like? 

Simply put, quality backlinks are backlinks that are not easily imitated by others. If you just get backlinks, then the answer is that everyone can do it. Something that people usually do and have done a lot means that something is not special, right?

The explanation above at least gives you an idea of ​​what quality backlinks look like; cannot or is difficult for most people to imitate. Next time and opportunity, let's discuss this backlink further, Exabytes Friends!

• Evaluation

Whatever activities you do everyday actually have to have things to do and clear targets. Moreover, activities or activities whose evaluation is not carried out by others, but ourselves. Are you ready or not to maintain the consistency you created and built in the beginning? 

Getting to Know Basic SEO for Beginners (Complete) - 2021This seems to be mandatory because you also want the activities you do with great intention to not end in vain and produce results. 

We quote several points that you can make mandatory when evaluating the activities you do, especially SEO-based online business work:

• Check Keyword Position on Google 
• Target Referring Domain (Backlink) evaluation
• What Have Been Sacrificed?
• Other Variables, it's good to be SEO Variables.

It should be noted, that the things above if not done consistently or full of patience may not produce results. So, those of you who really want to get good traffic from search engines. It's a good idea to be consistent and patient in carrying out the basic actions described above. Because what's the point of trying if you only do it once or twice, while so on you sit idly by and tend to be lazy to try again. 

Even though in the midst of that you fail or find your online business website visited by few people or it means you get bad traffic, this is normal. Because nothing is instant. Again, your job is to do your best and try your best. The most important thing is consistency and patience.

So, for those of you who are currently already or are looking to start implementing an SEO strategy, you have to be consistent and patient!