15 Best SEO Tools That Are Important In The Website Optimization Process

Whether you are just learning SEO or an expert who has been in this industry for decades, it is clear that you still need tools to support the website optimization process. Because, tracking performance, technical factors to databases related to SEO progress is important to know for sure.

SEO is a very complex job. Understanding the problem to the potential that needs to be optimized from end to end, can only be done by the best SEO Tools. Where is able to give you a comprehensive and reliable picture.

Today there are various SEO tools that you can use to get the data you need. And here are some brief reviews related to what are the best SEO tools recommended by many SEO experts in the world.

Let's get straight to it..

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Best SEO Tools Recommendations for Website Optimization

From an article by an e-commerce and SEO expert, Nicole Martins Ferreira, it was explained that there are 18 recommendations for the best SEO tools that are currently popular among SEO experts.

The list of recommended SEO tools includes:

Ahrefs: SEO Keyword Tool

When it comes to the best SEO tools, the name Ahrefs can be guaranteed to always be on the list of recommendations. This SEO tool, which was first released in 2010, must be recognized as having many powerful features in it that really help the SEO optimization process.

The most popular thing about Ahref is its free backlink checker which can provide enough data to check incoming links of a site.

Google Search Console

For those of you who have been managing a website or blog for a long time, of course, about an online tool called Google Search Console. This tool is a free SEO tool offered by Google to help manage a website.

This Google product allows you to monitor the performance of your website in the SERP. In addition, you can also find out a number of issues or errors on your website that affect the user experience of your visitors.

One of the special things about Google Search Console is the submit or indexing feature. This feature allows you to report your website pages that have not appeared in the Google SERP (index), so that Google will immediately crawl them.

To use this powerful feature of Google Search Console, you only need to register your website address and verify it by entering the code provided by Google Search Console. 

SEMrush: Marketing SEO Tool

Besides Ahrefs, SEMrush is also the best SEO tool favored by many SEO experts. This tool, which was first released in 2008, assesses the performance of your website pages in Google's SERP.

SEMrush can provide you with complete information about the ranking of a number of your website pages in the SERP and at the same time identify changes such as downgrades or rankings. 

Not only that, through SEMrush, you can also find new opportunities to rank in the Google SERPs. 

One feature that is quite interesting and popular in SEMrush is a feature called Domain Vs Domain. This feature allows you to compare the performance of your website with competitor websites.

If you are looking for a tool that provides analytical reports to understand search data, traffic visits to competitor data, then SEMrush can be one of the best tools to choose. 

KWFinder: SEO Keyword Tool

If you are looking for long tail keywords for the website you are targeting, then KWFinder can be said as one of the keyword tools that you can consider.

Many SEO experts use this one SEO tool to find the best keywords to target. This tool can be used to do many things, from peeking at the keywords used by your competitors, researching local keywords to filtering out keywords that are not profitable.

In addition, KWFinder is also equipped with a backlink checker, SERP Checker and ranking tracker feature.

Moz Pro: SEO Software

Moz is also included in the category of SEO Tools that are currently favored by SEO experts today. If you search on the internet, there are lots of SEO expert blogs that provide positive reviews about this Moz. 

Some reviews that I found even praised Moz as an SEO tool that is always updated with changes in the Google Algorithm.

Talking about features, Moz also has many powerful features in it such as Ahrefs or SEMrush. This tool allows you to find the best recommended keywords to target.

In addition, you Moz can also present analytic data from a website. So you will be able to use it to find out the performance of your website in the SERP or monitor your competitors' websites.

There is even a link explorer feature that you can use to get information about the source of backlinks from a website, especially competitor websites.

Ubersuggest: Keyword Tracking Tool

Ubersuggest is an SEO tool developed by one of the top SEO and digital marketing experts, Neil Patel. Ubersuggest itself can be said to be a complete SEO tool that allows you to do many things, one of which is keyword research and tracking.

This Ubersuggest can provide complete keyword data in the SERP, ranging from short keywords to long tail keywords. So you will find it easier to get potential keyword data related to your website and you can target it.

The keyword data presented by Ubersuggest itself is equipped with CPC, PPC and keyword volume data. So you can assess the potential of these keywords, whether they are worthy of being targeted or not.

As previously stated, Ubersuggest is the best and most comprehensive SEO tool. Through this tool, you can also track and monitor the performance of your website. 

Ubersuggest is also equipped with analytic features that provide information about the performance of a website, ranging from the number of visits, backlinks, website health, SEO issues and others.

Answer The Public: Free SEO Tool

Many of you may not be aware of the SEO tool called Answer The Public. This is understandable, because this SEO tool itself is still relatively little used by domestic SEO practitioners. 

Answer The Public is a powerful SEO tool that can help you find content ideas to present on your website. This tool can present query data used by internet users related to the topic you choose. As a simple example:

For example, if you enter the word "backlink" into this SEO Tool search, Answer The Public will immediately present a number of queries related to the backlink word you entered earlier.

SpyFu: Free SEO Tool

Are you looking for free SEO tools that offer many advanced features to monitor the performance of your website or competitors?. If so, then SpyFu is one of the free SEO tools that you should try.

This SEO tool developed by Mike Roberts offers many useful features in it that can help the SEO optimization process for your website, starting from keyword research, backlink checker, SERP Analysis, Domain Overview and many more.

By taking advantage of a number of features offered by SpyFu, you will find it easier to find potential keywords for you to target, analyze SERPs and even monitor your competitors' website backlinks.

Woorank: SEO Ranking Tool

Woorank is an SEO tool that can be used for free as well as paid. This SEO tool allows you to do tracking and get reports on the marketing performance and health of your website.

Woorank can provide reports on marketing effectiveness as well as a number of SEO issues on your website along with guidelines for fixing them. In addition, Woorank also allows you to analyze your competitors' websites and get a list of the keywords they are targeting.

Majestic: Marketing SEO Tool

Still discussing the recommendations for the best SEO tools according to SEO practitioners, Majestic is also one of the powerful SEO tools with a large number of users to this day.

This online tool offers many advantages through the features in it. One of the things offered by this SEO tool developed by Alex Chudnovsky is that it allows you to check SERP rankings for the keywords you want.

Majestic is also equipped with a site explorer feature that allows you to get performance data, the number of backlinks and the health of your website. In addition, Majestic also allows you to search for the best keywords for you to target.

Google Trends: SEO Checker Tool

It has been a long time since Google introduced its online tool called Google Trends. But unfortunately, until now there are still many bloggers who have not made full use of this tool.

Even though Google trends can be a very useful tool in implementing SEO optimization for a website. Google trends itself allows you to find out various topics with high search volume in various countries. 

Information about hot topics on the internet can be used to create potential content that will be presented on your website later. Most importantly, Google Trends is free and unlimited. 

If you haven't used this SEO tool to help provide content on your website, then you should start using it. With proper use, this tool will be able to help increase traffic to your website.

Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is the next best SEO Tool suggested by Nicole Martins Ferreira. I am also an SEO practitioner who really likes this one SEO tool. Keyword Everywhere is very helpful in the keyword research stage that you want to optimize for your website.

Not only providing the right keyword recommendations, Keyword Everywhere also presents important data related to the keyword recommendations it provides.

For example, when you write backlink services, this tool will also present important data related to the phrases or keywords you wrote, such as CPC, SEO Difficulty, search volume and related keywords.

Not only that, keywords everywhere is also equipped with a feature that allows you to find out the DA (Domain Authority) and PA (Page Authority) values ​​of website pages that appear on Google SERPs.

This SEO tool itself is in the form of a chrome extension that you can install on your Chrome browser. 

Screaming Frog: Online SEO Tool

If you search the internet for this SEO tool, then you will find quite a lot of reviews about this SEO tool. The reason is, it must be admitted that Screaming Frog is one of the top SEO Tools that is widely used by SEO practitioners.

Screaming Frog itself allows you to audit a website. According to many SEO practitioners who use it, one of the special things about this SEO tool is its speed in analyzing a website.

Compared to other SEO tools, the speed offered by Screaming Frog is very fast. In addition, Screaming Frog is also equipped with a feature that finds a number of SEO issues such as page errors, duplicate content, bad redirects to issues related to links.

Serpstat: All-in-one SEO platform

To handle an SEO optimization project, Serpstat is one of the SEO tools that will be very helpful. This tool can do many things related to SEO optimization, from auditing websites to analyzing competitors.

Even Serpstat also provides features that make it easier to manage the team involved in the SEO project you are working on.

In addition, one that is also interesting from Serpstat is the presence of the Missing Keyword feature. This feature can provide complete data on keywords that have been successfully conquered by competitor websites and those that have not. So, you will maximize your website pages for keywords that your competitors have not succeeded in conquering.

Bonus Tool: Incognito

Although not an actual SEO tool that presents keyword data or analytic reports from a website, Incognito is also widely recommended for use in the SEO optimization process of a website.

This Incognito will help you to know for sure the ranking of your website in the SERP without having to bother clearing cache or history. Incognito itself is included in the part of the Chrome browser that you use for free.

To use it, you just need to click on the three dots icon in the right corner of your browser and then look for the new incognito window option. 

Discussion Summary

To make it easier for you to get to the important parts of this article, I made a short summary of what I discussed above. Here's the summary. 

Benefits of SEO Tools

• Help make it easier to search keywords. 
• Can monitor and measure competitor website performance in SERP.
• Allows you to steal competitor's website marketing and SEO strategies.
• Provide reports on the health and performance of your website in the SERP.
• Help find backlink opportunities (opportunities to get backlinks).

Best SEO Tool Recommendations 

• Ahrefs: SEO Keyword Tool
• Google Search Console
• SEMrush: Marketing SEO Tool
• KWFinder: SEO Keyword Tool
• Moz Pro: SEO Software
• Ubersuggest: Keyword Tracking Tool
• Answer The Public: Free SEO Tool
• SpyFu: Free SEO Tool
• Woorank: SEO Ranking Tool
• Majestic: Marketing SEO Tool
• Google Trends: SEO Checker Tool
• Keywords Everywhere: SEO Keyword Tool
• Screaming Frog: Online SEO Tool
• Serpstat: All-in-one SEO platform
• Bonus Tool: Incognito

Those are some of the recommendations for the best SEO tools and are widely used by SEO experts today. Have you tried or used one of the SEO tools I mentioned above? Hopefully this article can be useful for you. Don't forget to also follow this blog to learn more about SEO through my informative articles. Thank you.