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What is On-Page SEO? Definition, Benefits, and Ways of Optimization

What is On-Page SEO? Definition, Benefits, and Ways of Optimization

What is On-Page SEO?

On-page SEO or also known as “on-site SEO” is the practice of optimizing web pages to rank higher and get organic traffic on search engines or google.

In addition to publishing high-quality, relevant content, on-page SEO includes optimizing title tags, content, internal links, URLs and images. This also includes ensuring the website has a high level of expertise, authority and trust.

For those who are new to on-page SEO, it is highly recommended to read On-Page Ranking Factors. On page SEO has changed over the years, so it's important to keep up with the latest practices.

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Why is On-Page SEO Important?

On-page SEO is very important because it helps search engines understand your website and its content, and identify whether it is relevant to search queries. As search engines become more sophisticated, there is a greater focus on relevance and semantics in search engine results pages (SERPs).

Optimizing on-page SEO should always be a priority. Off page SEO will not yield much benefit if you don't pay attention to the basics of on-page SEO first. Relevance is a big part of on-page SEO to rank higher on google.

How to Optimize On Page SEO

Now that you know why on-page SEO is so important, it's time to start optimizing your content and website. There are several methods of on page SEO optimization that you can do, including:

1. Quality Content

Users use Google Search to find quality content. Google Search must understand the content before showing it to users.

  • Is the information reliable?
  • Is the author of the article an expert and provides a unique perspective?
  • Is the included content original with original analytics?
  • Is the content duplicate or auto-generated?
  • Is the quality and style of writing unique, valuable and interesting?

Expertise, Authoritativeness, and Trustworthiness (EAT) is a framework that Google raters use to rate creators of content, web pages, and websites as a whole.

Google always puts high quality content first. It wants to ensure that sites that produce high-quality content are rewarded with better rankings and sites that create low-quality content get lower visibility. This means that EAT should be a consideration in your SEO strategy.

2. Create an Attractive Title

When users search for information via Google, what appears in the search results is the title and description of the content or web or known as Search Engine Result Page (SERP). Creating an attractive title can make people interested in reading your content or web page.

In addition, the title also helps Google to understand the content or page of a web.

An HTML title tag located at the head of each web page, providing a hint or initial context about the subject matter of each page. Most CMS (like WordPress) automatically add an H1 tag to the title of your blog post.

It is prominently displayed on search engine results pages (usually used as clickable links) as well as in browser windows.

Missing, duplicated and poorly written title tags can have a negative impact on your SEO results, so make sure you optimize for these elements. Create SEO-friendly titles and descriptions.

2. Meta Description

Meta description is a meta tag that provides a description of what the page is about, often displayed in the SERP under the page title. Meta description becomes an important optimization point for SEO.

Properly optimizing meta descriptions can help improve:

  1. Click-through rate (CTR).
  2. Perceived quality of results.
  3. Perception of what your website has to offer.

3. Headings and Subheadings

Heading tags are HTML elements (H1-H6) used to identify headings and subheadings in your content from other types of text (Paragraph text).

Heading tags aren't as important for your site's ranking as they used to be, but they still have an important function for your users and your SEO.

They can indirectly affect your ranking by:

  • Making your content easier and more enjoyable for visitors to read.
  • Providing keyword-rich context about your content for search engines.

4. SEO Writing

SEO writing means writing content with search engines and users in mind.

There's a strategy behind writing solid SEO content and it's more than just keyword research and filling in gaps.

Just producing content for that purpose will not work. Remember that you are writing content for people, therefore, it must be high quality, important and relevant.

5. Image Optimization

Adding images is a good way to make your web pages more attractive. But not all images are created equal, some can even slow down your website.

Optimizing images properly will help you make the most of a valuable SEO asset.

Image optimization has many advantages, such as: Additional ranking opportunities (showing up in Google Image Search). Better user experience. And make sure to include images that support your content and use descriptive titles and alt text.

6. Content Audit

Most of the content creators are focused on creating new content which they forget to audit their existing content. And this is a mistake.

Auditing existing content is very important because it helps you:

  • Evaluate whether your existing content is achieving its goals and achieving ROI. 
  • Identify whether the information in your content is still accurate or outdated (or even outdated).

Decide what type of content is right for you. Content audits can be of great help to your SEO strategy and should be done regularly.

Conclusion

On-page SEO is important if you want to increase the chances of your website appearing in search results.

Optimizing factors on your site regularly can help increase your rankings, traffic and conversions.

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