How to Check Website DA & PA to Improve SEO [2021 Update]

Checking DA and PA is an important way to know the performance of a website, especially if the website relies on organic traffic.

The reason is, Domain Authority (DA) and Page Authority (PA) are influential factors in determining website ranking on search engines.

By checking the DA & PA, you will find out the authority and trust score of a website. The higher the value, the better the quality of the website.

Then, how do you check your website's DA and PA? All will be discussed in this article. But first, let's first know what DA and PA are.

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What is Domain Authority (DA)?

Domain Authority (DA) is a score as a reference to predict the chances of a website ranking on search engines. This value is a prediction and not an official reference used by Google in determining website rankings.

This metric was developed by MOZ — a company that develops SEO tools — to check the overall value of a domain, so that it can estimate the chances of that site appearing in the SERP compared to its competitors.

The DA score has a scale of 1-100. The greater the DA score of a website, the MOZ considers the website to have a better chance of ranking in the top search engines.

What is Page Authority (PA)?

Not only domain authority, another factor that affects the quality of a website is Page Authority (PA).

Page Authority is a score to calculate the rank of a page on a website. This number has a scale of 1-100. Just like the domain authority score, the higher the score, the higher the page rank.

By knowing the PA score, you can analyze which content can be improved to compete with competitors.

How to Check DA & PA Website

After knowing the explanation above, now let's look at how to check the DA and PA websites. How to check domain and page authority is not difficult.

You can check it by using the SEO tools service provider site and domain checker . Examples include the following sites:

With WebsiteSEOChecker

WebsiteSEOChecker is one site that you can use to check DA PA easily. Here are the steps:

1. Open WebsiteSEOChecker on your browser.
2. Look on the left side of the page, scroll down until you find the Page Authority Checker menu and click on that option.
3. After that, enter the domain that you want to check for DA & PA in the column provided.
4. Check the box “I'm not a robot”, then click Check.
5. DA & PA score results along with other metrics will be instantly displayed.

With MOZ Checker

Another site that provides DA and PA checking features is Moz. How to check it is not much different from other sites, it's just that you need to check DA and PA one by one (not all at once).

Moz provides a more detailed check of a website.

How to check DA & PA website with Moz is as follows:

1. To check DA with Moz, open the link https://moz.com/domain-analysis in a browser
2. Enter the domain you want to check for authority in the column provided, then click Analyze Domain.
3. The results of the check will be immediately visible with the display of domain authority scores, linking root domains, ranking keywords, and spam scores.
4. If you scroll down, you can see the results of further assessment details, ranging from top pages, top linking domains, featured snippets, ranking keywords, to your website's top search competitors.
5. To check PA with Moz, go to the link https://moz.com/link-explorer
6. Enter the domain in the field, then click Get Free Link Data.
7. You are required to create an account first by filling out the form provided.
8. After following the suggested instructions, you can get the results of the PA check you requested.

With Ahrefs

You can also rely on SEO tools provider sites from Ahrefs to check DA and PA. Unfortunately, to use the service in full, you need to subscribe by paying a fee.

At Ahrefs use the terms URL Rating (UR) and Domain Rating (DR) to denote PA and DA scores. Here's how to check DA and PA with Ahrefs:

1. Open Ahrefs in a browser.
2. Enter the domain in the fields provided, then click Check Website Authority.
3. Put a check in the box "I'm not a robot".
4. Ahrefs will display the results of the domain authority (DA) score with the term domain rating (DR) along with backlinks and website linking.

If you want further checking results, then you must create an account and subscribe to the Ahrefs feature. How to check DA and PA if you have subscribed to Ahrefs are as follows:

1. Visit Ahrefs and login to your account.
2. Click the Site Explorer menu on the dashboard, then type the domain you want to check in the column provided.
3. Wait a while until Ahrefs displays the results of the domain check.
4. You can see the results of the DA score on the DR number, and the PA score on the UR number.
5. With Ahrefs' paid features, you can check various other SEO metrics such as organic traffic, keyword research, and backlink checker.

With Majestic

You can also check DA and PA using the Majestic website. Here are the steps you can follow:

1. Visit the Majestic site in a browser. 
2. Type the domain in the field provided, then click the search symbol.
3. Wait until Majestic displays the results of checking DA and PA.
4. Scroll down to see more details.

With SEMrush

In addition to the methods above, you can also check DA and PA with the help of SEM Rush. This SEO tools provider site is indeed quite popular for professionals in the field of website optimization. To access it, you must first sign up.

Here are the steps to check domain authority (DA) and PA using SEMrush:

1. Open SEMrush in a browser
2. Register / sign up for an account using your email.
3. After successfully registering, return to the SEMRush page and enter the domain in the field provided.
4. The results of checking the domain will appear as follows complete with other SEO metrics that you can see at the bottom.

SEMrush provides complete assessment results with various SEO metrics, such as organic traffic, keywords, Backlinks, and so on.

Conclusion

That's how to check DA and PA that you can try to find out the score of your website. Easy and practical right? The hope is that after knowing your DA and PA scores, you can improve your website's ranking in search engines.