Text editor is one application that is often used by several professions including; publishers, development teams, programmers and many more. In essence, text editors are very involved with the workflow of every profession because without realizing it, you will definitely use it someday. 

Choosing the best and the right text editor is certainly very difficult because of the different options. There are several text editors that are perfect for advanced developers, but there are some that are made to make things easier for beginners. Therefore, this article will discuss the 8 best text editors in 2021. 

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What is Text Editor 

Before going deep into a collection of the best text editors, it would be better if you know what a text editor is first. So, a text editor is a program that is used to edit and create several text files, more precisely with files that contain programming languages ​​or places where you write code using it for coding.

Thus, the text editor can handle "hand coding" with various languages, such as; HTML, CSS, JavaScript, PHP, Ruby, Python, and more. 

8 Best Text Editor Recommendations 

After an introduction to the notion of Text Editor, here is a collection of the best text editors you can see that we recommend. Let's scroll down !

Sublime Text 

The first is Sublime Text. Sublime Text is one of the most famous text editors because it has syntax highlighting features, attractive color schemes, the ability to attach several packages, can work on Mac, Windows, and Linux machines, and many others. 

sublime text

Sublime offers an unpaid version for testing, but to continue you are required to pay $80. 

One of the advantages of Sublime Text is that this text editor has low resource usage where it is very lightweight because it does not take up a lot of data, but can still offer advanced features. Thus, it becomes one of the best text editors. 

In addition, the main advantage of Sublime text is that it offers shortcuts and search tools so that you can directly search for certain functions and make changes more easily. 

Then, Sublime Text has a Python API, as a result, several plugins can be integrated with text editing solutions. 

Notepad

Next is Notepad, and this notepad is the choice for beginners because it is easier to understand. Not only that, you will also be able to allocate some words and replace them while coding with highlighting. Also, this notepad is free, you know. 

Notepad

Don't worry, Notepad is also very useful for advanced users because Notepad has syntax highlighting for HTML, PHP, and JavaScript. The plugin can also help when you want to contact via FTP or integrate with other text editors. 

Notepad runs on Microsoft Windows and this text editor tries not to drain the computer's battery. In addition, one of the advantages of Notepad that makes it stand out is that Notepad has translated more than 80 languages, thus attracting the attention of the whole world. Then, you can also translate Notepad to the main language if you don't find your language in the list. 

Vim 

Third in the list of the best collection of text editors is VIM. With full support for Windows, lInux, and Mac, Vim text editor is very stable, reliable, and can also be integrated with other popular tools. Also, Vim is designed to be used by the CLI as well as the GUI. 

VIM (Source: Google Photos)

Vim is indeed one of the best and most advanced text editors, but Vim is not very user-friendly. Vim is a bit tricky to learn and if you're new, the feature set will look less familiar because it's so different from the others. 

However, Vim has very powerful functionality, as well as a very wide collection of plugins to extend the feature set in text editors. Because it's been a long time, Vim has also built an online community that can teach tips and tricks for its application. 

Atom 

The next best text editor is Atom where you can get access to open source text editing. But unfortunately, this text editor is focused on developers. So, this atom will be very suitable for editors who already have a lot of experience because it provides clear collaboration tools, sleek editor, and very useful organizational tools. 

Atom Homepage

Then one of the advantages of atom is that this text editor is a cross-platform system that can run on various systems including; Linux, OS X and Windows. So, atoms have very intelligent autocompletion.

One of Atom's most impressive features is the multiple heats it has because you can edit the code between files. Like WordPress, Atom also offers a few extras that you can upload to expand functionality and make the editor easier.  

TextMate

In 5th place there is TextMate which is a text editor with a fairly clean and lightweight interface. With TextMate, you have the option to regenerate macros to increase the speed of your production process and all repetitive work can be eliminated using these macros. 

TextMate (Source: Google Photos)

Then, TextMate also has advanced features namely file searching tool and also carets to adjust and swap lines of code in one. 

In addition, TextMate is perfect for Mac users who want a Text Editor to support all coding languages. TextMate is also very appropriate for those who really like bundles and macros. 

Best of all, TextMate has both a paid and a free version and both offer great features. 

CoffeeCup – The HTML Editor  

Next there is the HTML Editor which is owned by CoffeeCUp. This HTML Editor offers very advanced text editing for coding and overall web design management. You can access this HTML editor for free for a trial, but you have to pay $49 once to continue. There is also an unpaid version, but the features are not as good as the paid one. 

Because it doesn't have a complete coding language, this HTML editor is sufficient if you just want to learn certain programming languages ​​such as HTML or PHP. 

Then, HTML editor is a text editor that offers theme options. Although not as complete as a website, the themes offered are very similar to designs that can attract customers. In addition, the FTP connection you have also allows you to go live with just one click and you can publish websites anytime and anywhere just by choosing a server and web host. 

UltraEdit

Next up there is UltraEdit which can be uploaded on 3 machines, mainly; Windows, Mc, and Linux. UltraEdit is paid and not free so you can get the standard UltraEdit text editor as well as upgrades and subsequent releases for free. 

UltraEdit

Then, there are tons of upgrades and additional features that you can find in UltraEdit, including; FTP program, compare tool, and psi finder. You can decide for yourself which one can help your work process, but these features require additional payments. 

For the main features of the text editor, UltraEdit is famous for its performance and customization as well as attractive themes so you don't have to start from scratch. You can also replace and search files quickly. UltraEdit serves several purposes. First, this text editor allows developers and programmers to choose the option to upload and edit large files.

Coda

The last one is Coda. Coda is a text editor that can only be used for Mac users. Like Mac products in general, Coda has a very attractive interface where there is a built-in terminal and inspector that allows you to edit local and remote files.

In addition, Coda has also been around for 10 years and has released Coda 2. Coda 2 offers unique features such as local indexing and CSS override to edit CSS on live websites. Then, the next interesting feature is the publishing tool that can track all your files outside of the Coda application. So, you can save and publish any remote file directly to this text editor. 

Like other text editors, Coda can also do syntax highlighting, code folding and autocomplete. However, you can also find even more unique editing options such as; tolen wildcard that can help the user to switch some items (gradient and color) as you like. 

Even though you have to pay as much as $99, you can get the right value and customer support as well as e-books and resources to learn it which is very sufficient. 

Conclusion

In conclusion, there are lots of the best and interesting text editors that you can use for coding. Each of these text editors has a variety of unique and extraordinary features. To choose the right one, make sure that you have chosen a text editor that suits your own abilities and desires so you don't have trouble using it. 

For example, if you are a beginner you can use Notepad, but if you are an expert you can use sublime Text or Code. Or if you are a Mac user, you can install Coda, but if you are a Windows user it would be better if you choose Atom or Textmate.

Whether you are just learning SEO or an expert who has been in this industry for decades, it is clear that you still need tools to support the website optimization process. Because, tracking performance, technical factors to databases related to SEO progress is important to know for sure.

SEO is a very complex job. Understanding the problem to the potential that needs to be optimized from end to end, can only be done by the best SEO Tools. Where is able to give you a comprehensive and reliable picture.

Today there are various SEO tools that you can use to get the data you need. And here are some brief reviews related to what are the best SEO tools recommended by many SEO experts in the world.

Let's get straight to it..

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Best SEO Tools Recommendations for Website Optimization

From an article by an e-commerce and SEO expert, Nicole Martins Ferreira, it was explained that there are 18 recommendations for the best SEO tools that are currently popular among SEO experts.

The list of recommended SEO tools includes:

Ahrefs: SEO Keyword Tool

When it comes to the best SEO tools, the name Ahrefs can be guaranteed to always be on the list of recommendations. This SEO tool, which was first released in 2010, must be recognized as having many powerful features in it that really help the SEO optimization process.

The most popular thing about Ahref is its free backlink checker which can provide enough data to check incoming links of a site.

Google Search Console

For those of you who have been managing a website or blog for a long time, of course, about an online tool called Google Search Console. This tool is a free SEO tool offered by Google to help manage a website.

This Google product allows you to monitor the performance of your website in the SERP. In addition, you can also find out a number of issues or errors on your website that affect the user experience of your visitors.

One of the special things about Google Search Console is the submit or indexing feature. This feature allows you to report your website pages that have not appeared in the Google SERP (index), so that Google will immediately crawl them.

To use this powerful feature of Google Search Console, you only need to register your website address and verify it by entering the code provided by Google Search Console. 

SEMrush: Marketing SEO Tool

Besides Ahrefs, SEMrush is also the best SEO tool favored by many SEO experts. This tool, which was first released in 2008, assesses the performance of your website pages in Google's SERP.

SEMrush can provide you with complete information about the ranking of a number of your website pages in the SERP and at the same time identify changes such as downgrades or rankings. 

Not only that, through SEMrush, you can also find new opportunities to rank in the Google SERPs. 

One feature that is quite interesting and popular in SEMrush is a feature called Domain Vs Domain. This feature allows you to compare the performance of your website with competitor websites.

If you are looking for a tool that provides analytical reports to understand search data, traffic visits to competitor data, then SEMrush can be one of the best tools to choose. 

KWFinder: SEO Keyword Tool

If you are looking for long tail keywords for the website you are targeting, then KWFinder can be said as one of the keyword tools that you can consider.

Many SEO experts use this one SEO tool to find the best keywords to target. This tool can be used to do many things, from peeking at the keywords used by your competitors, researching local keywords to filtering out keywords that are not profitable.

In addition, KWFinder is also equipped with a backlink checker, SERP Checker and ranking tracker feature.

Moz Pro: SEO Software

Moz is also included in the category of SEO Tools that are currently favored by SEO experts today. If you search on the internet, there are lots of SEO expert blogs that provide positive reviews about this Moz. 

Some reviews that I found even praised Moz as an SEO tool that is always updated with changes in the Google Algorithm.

Talking about features, Moz also has many powerful features in it such as Ahrefs or SEMrush. This tool allows you to find the best recommended keywords to target.

In addition, you Moz can also present analytic data from a website. So you will be able to use it to find out the performance of your website in the SERP or monitor your competitors' websites.

There is even a link explorer feature that you can use to get information about the source of backlinks from a website, especially competitor websites.

Ubersuggest: Keyword Tracking Tool

Ubersuggest is an SEO tool developed by one of the top SEO and digital marketing experts, Neil Patel. Ubersuggest itself can be said to be a complete SEO tool that allows you to do many things, one of which is keyword research and tracking.

This Ubersuggest can provide complete keyword data in the SERP, ranging from short keywords to long tail keywords. So you will find it easier to get potential keyword data related to your website and you can target it.

The keyword data presented by Ubersuggest itself is equipped with CPC, PPC and keyword volume data. So you can assess the potential of these keywords, whether they are worthy of being targeted or not.

As previously stated, Ubersuggest is the best and most comprehensive SEO tool. Through this tool, you can also track and monitor the performance of your website. 

Ubersuggest is also equipped with analytic features that provide information about the performance of a website, ranging from the number of visits, backlinks, website health, SEO issues and others.

Answer The Public: Free SEO Tool

Many of you may not be aware of the SEO tool called Answer The Public. This is understandable, because this SEO tool itself is still relatively little used by domestic SEO practitioners. 

Answer The Public is a powerful SEO tool that can help you find content ideas to present on your website. This tool can present query data used by internet users related to the topic you choose. As a simple example:

For example, if you enter the word "backlink" into this SEO Tool search, Answer The Public will immediately present a number of queries related to the backlink word you entered earlier.

SpyFu: Free SEO Tool

Are you looking for free SEO tools that offer many advanced features to monitor the performance of your website or competitors?. If so, then SpyFu is one of the free SEO tools that you should try.

This SEO tool developed by Mike Roberts offers many useful features in it that can help the SEO optimization process for your website, starting from keyword research, backlink checker, SERP Analysis, Domain Overview and many more.

By taking advantage of a number of features offered by SpyFu, you will find it easier to find potential keywords for you to target, analyze SERPs and even monitor your competitors' website backlinks.

Woorank: SEO Ranking Tool

Woorank is an SEO tool that can be used for free as well as paid. This SEO tool allows you to do tracking and get reports on the marketing performance and health of your website.

Woorank can provide reports on marketing effectiveness as well as a number of SEO issues on your website along with guidelines for fixing them. In addition, Woorank also allows you to analyze your competitors' websites and get a list of the keywords they are targeting.

Majestic: Marketing SEO Tool

Still discussing the recommendations for the best SEO tools according to SEO practitioners, Majestic is also one of the powerful SEO tools with a large number of users to this day.

This online tool offers many advantages through the features in it. One of the things offered by this SEO tool developed by Alex Chudnovsky is that it allows you to check SERP rankings for the keywords you want.

Majestic is also equipped with a site explorer feature that allows you to get performance data, the number of backlinks and the health of your website. In addition, Majestic also allows you to search for the best keywords for you to target.

Google Trends: SEO Checker Tool

It has been a long time since Google introduced its online tool called Google Trends. But unfortunately, until now there are still many bloggers who have not made full use of this tool.

Even though Google trends can be a very useful tool in implementing SEO optimization for a website. Google trends itself allows you to find out various topics with high search volume in various countries. 

Information about hot topics on the internet can be used to create potential content that will be presented on your website later. Most importantly, Google Trends is free and unlimited. 

If you haven't used this SEO tool to help provide content on your website, then you should start using it. With proper use, this tool will be able to help increase traffic to your website.

Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is the next best SEO Tool suggested by Nicole Martins Ferreira. I am also an SEO practitioner who really likes this one SEO tool. Keyword Everywhere is very helpful in the keyword research stage that you want to optimize for your website.

Not only providing the right keyword recommendations, Keyword Everywhere also presents important data related to the keyword recommendations it provides.

For example, when you write backlink services, this tool will also present important data related to the phrases or keywords you wrote, such as CPC, SEO Difficulty, search volume and related keywords.

Not only that, keywords everywhere is also equipped with a feature that allows you to find out the DA (Domain Authority) and PA (Page Authority) values ​​of website pages that appear on Google SERPs.

This SEO tool itself is in the form of a chrome extension that you can install on your Chrome browser. 

Screaming Frog: Online SEO Tool

If you search the internet for this SEO tool, then you will find quite a lot of reviews about this SEO tool. The reason is, it must be admitted that Screaming Frog is one of the top SEO Tools that is widely used by SEO practitioners.

Screaming Frog itself allows you to audit a website. According to many SEO practitioners who use it, one of the special things about this SEO tool is its speed in analyzing a website.

Compared to other SEO tools, the speed offered by Screaming Frog is very fast. In addition, Screaming Frog is also equipped with a feature that finds a number of SEO issues such as page errors, duplicate content, bad redirects to issues related to links.

Serpstat: All-in-one SEO platform

To handle an SEO optimization project, Serpstat is one of the SEO tools that will be very helpful. This tool can do many things related to SEO optimization, from auditing websites to analyzing competitors.

Even Serpstat also provides features that make it easier to manage the team involved in the SEO project you are working on.

In addition, one that is also interesting from Serpstat is the presence of the Missing Keyword feature. This feature can provide complete data on keywords that have been successfully conquered by competitor websites and those that have not. So, you will maximize your website pages for keywords that your competitors have not succeeded in conquering.

Bonus Tool: Incognito

Although not an actual SEO tool that presents keyword data or analytic reports from a website, Incognito is also widely recommended for use in the SEO optimization process of a website.

This Incognito will help you to know for sure the ranking of your website in the SERP without having to bother clearing cache or history. Incognito itself is included in the part of the Chrome browser that you use for free.

To use it, you just need to click on the three dots icon in the right corner of your browser and then look for the new incognito window option. 

Discussion Summary

To make it easier for you to get to the important parts of this article, I made a short summary of what I discussed above. Here's the summary. 

Benefits of SEO Tools

• Help make it easier to search keywords. 
• Can monitor and measure competitor website performance in SERP.
• Allows you to steal competitor's website marketing and SEO strategies.
• Provide reports on the health and performance of your website in the SERP.
• Help find backlink opportunities (opportunities to get backlinks).

Best SEO Tool Recommendations 

• Ahrefs: SEO Keyword Tool
• Google Search Console
• SEMrush: Marketing SEO Tool
• KWFinder: SEO Keyword Tool
• Moz Pro: SEO Software
• Ubersuggest: Keyword Tracking Tool
• Answer The Public: Free SEO Tool
• SpyFu: Free SEO Tool
• Woorank: SEO Ranking Tool
• Majestic: Marketing SEO Tool
• Google Trends: SEO Checker Tool
• Keywords Everywhere: SEO Keyword Tool
• Screaming Frog: Online SEO Tool
• Serpstat: All-in-one SEO platform
• Bonus Tool: Incognito

Those are some of the recommendations for the best SEO tools and are widely used by SEO experts today. Have you tried or used one of the SEO tools I mentioned above? Hopefully this article can be useful for you. Don't forget to also follow this blog to learn more about SEO through my informative articles. Thank you. 

Want to know the difference between SEO articles and regular articles? You are on the right page. And this article is a real example to find out.

As a company engaged in digital marketing services, writing content can be said to be a mandatory activity for most teams. That means, we need a love for the writing process itself.

It covers the challenges of constantly exploring new topics, learning about new subjects, and sharing views on the need for a content marketing strategy. From here, we quite understand the difference between SEO articles and regular articles.

How to write a regular article, maybe dwelling on how to make it interesting and easy to read. Meanwhile, writing SEO articles in addition to these points, the author also needs to consider how the article is well-optimized for search engines.

From an SEO perspective, articles must not only be interesting and easy to read according to basic writing standards, they also need planning on how these articles can be found in search engines. This is clearly related to how to define targeted keywords .

Let's look further..

Selecting Content

So, let's first understand what SEO is. Simply put, SEO or Search Engine Optimization is a strategy to improve a website so that it gets a high ranking in search engine search results. Read more at: What is SEO

A high SEO ranking is important so that people can easily find your content, when they are looking for topics relevant to your content.

The main goal of an SEO article writer is to attract search engine traffic and get high rankings.

On the other hand, normal content writers are writers who are free from such demands. The difference between SEO articles and regular articles is the 'pattern and purpose' of the content.

SEO article writers are very selective about their content and don't add superfluous thoughts or words in their copy, whereas casual content writers can experiment with their content with ease.

Using Keywords

As has been briefly mentioned, one of the main differences between an SEO article writer and a regular content writer is the use of keywords.

Before starting to write any copy, SEO article writers should look for key phrases or keywords that will reach more traffic.

The use of these keywords is an important step that must be done. An SEO content writer must intelligently use all the keywords given to them. So that their website gets high ranking for the keywords in Google ranking page.

Sometimes, keywords are irrelevant to the topic and this is where the real work for an SEO content writer comes into play.

They have to make smart moves to match the keywords, for example in the headline and introduction, to several other elements.

You can see the closest example. Namely this page, which targets the keyword “the difference between SEO articles and regular articles”

You can see, throughout the article I've added some keyword repetitions. That includes the article title, opening paragraph, URL to the image alt tag.

Now, from the topic it is clear that, most of the readers are curious about the related topic. That includes you.

And this article is aimed at people like you.

Writing is a great job, but not for everyone. You need passion and dedication to be a successful normal content writer. With a love for writing, the above points will definitely help you become a successful SEO content writer.

Checking DA and PA is an important way to know the performance of a website, especially if the website relies on organic traffic.

The reason is, Domain Authority (DA) and Page Authority (PA) are influential factors in determining website ranking on search engines.

By checking the DA & PA, you will find out the authority and trust score of a website. The higher the value, the better the quality of the website.

Then, how do you check your website's DA and PA? All will be discussed in this article. But first, let's first know what DA and PA are.

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What is Domain Authority (DA)?

Domain Authority (DA) is a score as a reference to predict the chances of a website ranking on search engines. This value is a prediction and not an official reference used by Google in determining website rankings.

This metric was developed by MOZ — a company that develops SEO tools — to check the overall value of a domain, so that it can estimate the chances of that site appearing in the SERP compared to its competitors.

The DA score has a scale of 1-100. The greater the DA score of a website, the MOZ considers the website to have a better chance of ranking in the top search engines.

What is Page Authority (PA)?

Not only domain authority, another factor that affects the quality of a website is Page Authority (PA).

Page Authority is a score to calculate the rank of a page on a website. This number has a scale of 1-100. Just like the domain authority score, the higher the score, the higher the page rank.

By knowing the PA score, you can analyze which content can be improved to compete with competitors.

How to Check DA & PA Website

After knowing the explanation above, now let's look at how to check the DA and PA websites. How to check domain and page authority is not difficult.

You can check it by using the SEO tools service provider site and domain checker . Examples include the following sites:

With WebsiteSEOChecker

WebsiteSEOChecker is one site that you can use to check DA PA easily. Here are the steps:

1. Open WebsiteSEOChecker on your browser.
2. Look on the left side of the page, scroll down until you find the Page Authority Checker menu and click on that option.
3. After that, enter the domain that you want to check for DA & PA in the column provided.
4. Check the box “I'm not a robot”, then click Check.
5. DA & PA score results along with other metrics will be instantly displayed.

With MOZ Checker

Another site that provides DA and PA checking features is Moz. How to check it is not much different from other sites, it's just that you need to check DA and PA one by one (not all at once).

Moz provides a more detailed check of a website.

How to check DA & PA website with Moz is as follows:

1. To check DA with Moz, open the link https://moz.com/domain-analysis in a browser
2. Enter the domain you want to check for authority in the column provided, then click Analyze Domain.
3. The results of the check will be immediately visible with the display of domain authority scores, linking root domains, ranking keywords, and spam scores.
4. If you scroll down, you can see the results of further assessment details, ranging from top pages, top linking domains, featured snippets, ranking keywords, to your website's top search competitors.
5. To check PA with Moz, go to the link https://moz.com/link-explorer
6. Enter the domain in the field, then click Get Free Link Data.
7. You are required to create an account first by filling out the form provided.
8. After following the suggested instructions, you can get the results of the PA check you requested.

With Ahrefs

You can also rely on SEO tools provider sites from Ahrefs to check DA and PA. Unfortunately, to use the service in full, you need to subscribe by paying a fee.

At Ahrefs use the terms URL Rating (UR) and Domain Rating (DR) to denote PA and DA scores. Here's how to check DA and PA with Ahrefs:

1. Open Ahrefs in a browser.
2. Enter the domain in the fields provided, then click Check Website Authority.
3. Put a check in the box "I'm not a robot".
4. Ahrefs will display the results of the domain authority (DA) score with the term domain rating (DR) along with backlinks and website linking.

If you want further checking results, then you must create an account and subscribe to the Ahrefs feature. How to check DA and PA if you have subscribed to Ahrefs are as follows:

1. Visit Ahrefs and login to your account.
2. Click the Site Explorer menu on the dashboard, then type the domain you want to check in the column provided.
3. Wait a while until Ahrefs displays the results of the domain check.
4. You can see the results of the DA score on the DR number, and the PA score on the UR number.
5. With Ahrefs' paid features, you can check various other SEO metrics such as organic traffic, keyword research, and backlink checker.

With Majestic

You can also check DA and PA using the Majestic website. Here are the steps you can follow:

1. Visit the Majestic site in a browser. 
2. Type the domain in the field provided, then click the search symbol.
3. Wait until Majestic displays the results of checking DA and PA.
4. Scroll down to see more details.

With SEMrush

In addition to the methods above, you can also check DA and PA with the help of SEM Rush. This SEO tools provider site is indeed quite popular for professionals in the field of website optimization. To access it, you must first sign up.

Here are the steps to check domain authority (DA) and PA using SEMrush:

1. Open SEMrush in a browser
2. Register / sign up for an account using your email.
3. After successfully registering, return to the SEMRush page and enter the domain in the field provided.
4. The results of checking the domain will appear as follows complete with other SEO metrics that you can see at the bottom.

SEMrush provides complete assessment results with various SEO metrics, such as organic traffic, keywords, Backlinks, and so on.

Conclusion

That's how to check DA and PA that you can try to find out the score of your website. Easy and practical right? The hope is that after knowing your DA and PA scores, you can improve your website's ranking in search engines.

Cracking is one of the most dangerous forms of cybercrime and can cause huge losses, both financial and non-financial. 

Given that most of our information is currently stored on various websites and applications, it's better if you fortify yourself from possible cracking attacks. 

In this article, we will share information about what cracking is, its types, and how to prevent it.

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What is Cracking?

Cracking is an attempt to enter a computer system by force with the aim of illegally stealing, destroying, or viewing data.

By definition, hacking is the process of using technology to solve problems and overcome obstacles. People who do it are called hackers. 

However, when a hacker hacks into a security system, the activity is called security hacking.

Cracking is when someone performs security hacking with criminal or malicious intent — and someone who does the cracking is called a cracker. 

Difference between Cracking and Hacking

Many people often refers to the activity of hacking computer security systems or software as hacking. But in fact, cracking and hacking are two things that are similar, but not the same.

Cracking is any form of 'hacking' activity that touches the illegal realm and leads to criminalism.

In other words, cracking occurs when someone carries out hacking activities of a security system with malicious purposes that are illegal. While hacking is a practice that is generally used to find loopholes in computer security systems that need to be repaired.

Types of cracking

Cracking is a cybercrime that can be used for various purposes. To achieve different goals, of course, crackers use different methods as well.

Here are some of the most common types of cracking:

1. Password cracking

Password cracking is an attempt to obtain someone's password from data stored in websites, applications, or other databases. Today, most applications and websites have used hashing to encrypt their users' passwords.

Password cracking is done by obtaining the hash of the website and finding the algorithm used to encrypt the user's password. There are three password cracking methods that are often used by hackers:

• Brute force cracking: Methods cracking by incorporating a mix of random characters to find the right password.
• Dictionary cracking: A cracking method that uses words from a dictionary to guess passwords.
• Rainbow table cracking: Uses a rainbow table to find the encryption algorithm used by the website. 

To make your passwords more difficult to crack, avoid using common words. Also, use symbols, numbers, and variations of capital letters.

2. Software cracking

Software cracking is a hacking process to turn off or eliminate the features that are in a software. In general, cracking software is targeted towards paid programs so that they can be used for free.

Software cracking can be done by three different methods:

• Keygen: Using a key generator to find the serial number that will make the software usable without buying a valid serial number .
• Patch: Uses a few lines of code to change the original layout of the software code . Crackers can use patches to remove and disable features in the software , including features that require the user to purchase before using.
• Loader: Uses the application to disable security and protection features of the software while it is running. In general, loaders are used to activate cheats in online games and disable copy protection features in paid software.

3. Network cracking

Network cracking is hacking the security system of a local network (Local Area Network or LAN) with the aim of gaining access to the devices on it.

The process of hacking a wired network requires the cracker to connect his device directly to the network. But hacking wireless networks (Wi-Fi) can be done when the cracker is in the vicinity of the network signal area.

The target of network cracking is usually a public network without a password . On networks that do not have security features, crackers only need to use a sniffer to intercept data transfers that occur on the network.

Various Evil Purposes of Cracking

As discussed above, cracking is a cybercrime with various purposes.

From data theft to malware planting, crackers have a variety of purposes to hack software or computer security systems. The following are some of the most common cracking goals :

1. Data theft

When a cracker enters the server belonging to a website or company, he will get access to various kinds of data. From user information to sensitive company reports.

Crackers can then sell that data via the dark web or underground channels to other parties such as company competitors, phishers, or identity theft.

2. Corporate spy

When the cracker accesses the company's system, he will be able to see various kinds of company secrets. This is commonly done by companies that want to compete in a dirty way.

3. Data manipulation

Crackers can also change the data that is on a server to create damage. For example, a cracker who manages to enter the banking system can change the account balance data.

4. Corrupt data

Another purpose of cracking is to damage the data stored on the server to cause harm to the company or website . The loss of this data can certainly harm them in various fields.

5. Spreading Malware

After successfully entering a system, crackers can implant malware in it. This form of malware can vary from spyware to log user activity to ransomware that locks entire files to users paying a ransom to crackers .

How to Protect Yourself from Cracking

That was the explanation of what cracking is and the various types and purposes. Now, it's time for you to learn about how to protect your device and network from cracking attacks. 

1. Use a unique password for each website

Make sure you use a unique and difficult-to- use password for each of your accounts. So, when a cracker manages to hack one of your account passwords, they won't be able to access other accounts.

You can use a password generator to create passwords that are secure and hard to crack. Password manager apps usually offer a password generator and auto-fill passwords for various accounts, so you don't have to remember all your passwords.

2. Avoid public Wi-Fi networks

General public networks available in restaurants, cafes, or other public facilities usually do not have good security features. If you must use a public network, make sure you do not carry out financial transactions or other activities related to positive information.

3. Use a VPN

Using a VPN is one way to encrypt your connection. So, you will get an extra layer of protection from crackers targeting your device or network.

In addition, a VPN also serves to protect your personal information from the websites and applications that you use.

4. Change router login information

Less tech-savvy home Wi-Fi users generally don't change their network router login information. Cybercriminals usually have more knowledge of the company's default router login information. 

This means that they can easily enter networks that use the default login information .

Generally, you can access the router login via 162.198.1.1 if your devices are connected to the same network. However, the address may vary depending on each internet service provider.

5. Don't click on ads from untrusted websites 

Internet advertising is often a cover for cyber attacks, especially ads that appear on illegal sites. If you click on ads that contain malware , then your device will have a greater risk of being targeted by crackers .

6. Visit sites with HTTPS

HTTPS on a website indicates that the data transfer process on that website has encryption. This encryption process is usually achieved by installing an SSL/TLS certificate on the hosting site. Usually sites with HTTPS are marked with a lock icon next to the URL.

Start Protecting Your Website and Network from Cracking

Cracking is a dangerous cybercrime that is very detrimental to the victim, both financially and non-financially. If you have a website for your business or online store, having SSL/TLS encryption is a must.

In addition to quality SSL, make sure you use the best web hosting provider that can protect your data from cracker attacks. So, you don't have to worry about the data security of your website or online store. 

In SEO, the terms EAT, YMYL and Beneficial Purpose, are nothing new. This is the part that Google then focuses on through the BERT algorithm . If you are new to the world of SEO, this article is very important to understand. In order for the optimization process to be done, it is always on the right track.

This article, will explain what is the definition of EAT, what is YMYL. Which includes the acronym's abbreviations and their specific meanings.

Let's get straight to it.

The acronym EAT is an abbreviation of the words "Expertise, Authoritativeness, Trustworthiness". Meanwhile, YMYL stands for "Your Money or Your Life".

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Preliminary

Everyone who claims to be an SEO expert or is identified as an SEO Expert, are actually people who focus on studying Google's algorithmic patterns. And in fact, all the knowledge circulating out there are predictions or assumptions that are learned based on their respective experiences.

So, maybe some theories look similar. Some may be the opposite. However, there are some "signals" that Google raises, regarding their search engine ranking factors.

And if you're wondering about how to decipher how Google's ranking algorithm work, you're not alone.

From the past, until now, Google remains a mystery. They are tight-lipped about how it works and what changes after every new algorithm update . Every time that happens, the SEO world will go wild and start guessing.

Business people who are in this industry, will spend time and energy researching and saving site page rankings from sinking. Naturally, being on page 1 of Google, that means high website traffic. This is money!

Google does often make "itching" hearts, SEO actors. They throw ideas randomly in the form of algorithms. And it has a serious impact on the business income of many people in the world.

In 2015, I last saw it, updated on October 14, 2020, Google released the Search Quality Assessor Guide . This is entirely in response to the various versions of wild assumptions circulating on the internet.

And the important point, the guide contains three golden keys, about how Google views web pages. And how do they define high quality content and low quality content.

3 Important Points In Content Quality Standards:

• Beneficial Purpose
• EAT / Expertise, Authoritativeness, Trustworthiness (Skill, Authority, Trust), or Page Quality
• YMYL (Your Money or Your Life)

Technically, the guidelines and these three important factors, serve as a reference in human judges in the search process on the Google search engine. In other words, people judge how well Google's algorithm does its job, by this standard.

What does this mean for SEO practitioners? These standards can also be the basis or guide in building websites for search engines and humans. This guide, serves as an essential tool for knowing; what Google searches they mean high quality web pages, that is.

Google has a big responsibility for how information circulates on the internet. If they come up with the wrong web page, when answering user questions based on certain keywords, their credibility is at stake.

Most people already have full trust in Google. And when they bring up the wrong page, when people search for something, it can be fatal.

EAT, YMYL, and useful goals, are the basic ideas in determining quality content. The question is, what is EAT, YMYL and its useful purpose. And how to apply it to a content.

Let's go over what you need to know about each of those terms.

Beneficial Purpose, EAT, and YMYL: The Key To Understanding Quality Content On A Website According To Google's Definition

Google is always updating their quality standards. And along with that, Google is also fairly frequent to update its algorithm.

Meanwhile, the Search Quality Assessment Guide has also been updated several times. Among them are, on July 20 2018, May 16, 2019, and October 14, 2020.

Whereas algorithm updates have occurred between now and the original release date, too, including the June Google Core Update .

As a side note, the Search Quality Evaluator Guide (SQEG) only provides clues, so it's not a definitive answer, about Google's ranking factors. So this is only limited to analysis and assumptions in concluding what it all means.

This guide is based on the latest updated references and incorporates them into how to understand EAT and YMYL. However, understanding this has been able to bring us as one of the SEO service providers to the current point.

This is the definition;

Beneficial Purpose: All Websites Must Have This

SQEG was updated once in 2018 and again in 2019. From the first update, one of the most significant changes was the new emphasis on a concept called profitable goals.

Google provides an overview for reference what is a useful purpose in the updated text, in section 2.2: What is the Purpose of a Web Page?

“A page on a website should be created to help users.”

Specifically, the page should fulfill its intended purpose, but that goal should also be user-centric (whether it's to entertain readers, sell them something, inform them, or educate etc.).

Commonly beneficial page objectives include (but are not limited to):

• To share information about a topic.
• To share personal or social information.
• To share images, videos or other forms of media.
• To express an opinion or point of view.
• To cheer up.
• To sell a product or service.
• To allow users to post questions for other users to answer.
• To allow users to share files or download software.

On the other hand, pages created with the intention of making money “without any effort to help users” are considered the lowest quality pages.

• “Useful goals” are referenced again in section 3.2, and cited as the first step in assessing page quality. 
• “Remember that the first step of Page Quality ranking is understanding the true purpose of the page.”

The June 2019 Google Core update also emphasized the Beneficial Purpose factor. Google spokespeople (specifically John Mueller and Danny Sullivan) hinted that the downgraded site had "nothing to fix" and that the update had a wider scope.

Respectfully, never telling us anything means people guess. Some will be right and some will be wrong. Much better when Google would give us a breadcrumb of where to start looking because if you lost 50%+ traffic in a day (which many have reported) there is something you can do.

- Kristine Schachinger (@schachin) August 1, 2018

In particular, John Mueller re-linked the 2011 Webmaster Center Blog post. It is about providing the “best user experience” on the site to rank better; This means that there is no other way but to build a quality-based strategy. Where to please Google users or your own audience.

It's about your users. The important point lies in the user experience. That means your site and content must have user-focused goals that benefit them in some way.

Let's move on.

What is YMYL: Your Money or Your Life

According to Google, a site with any page with content that impacts or affects human health, happiness, security or financial stability is a YMYL page.

So, if your website offers business tips such as stocks, then the page that lists the tips is included as a YMYL page.

If you run a blog about moms sharing tips on parenting, that means your blog contains a YMYL page.

Or, if you're building a website with content about disease diagnosis based on symptoms, that's definitely a YMYL page.

Simply put, any site that can have an impact on one's 'fate', is a YMYL page.

Officially Google mention several features of YMYL pages, including:

• Shopping or financial transaction sites: web pages that allow users to make purchases, transfer money, pay bills, etc. Online (such as online shops and online banking pages).
• Pages with financial information content: Sites that publish advice or information about investing, taxes, retirement planning, buying a home, paying for college, buying insurance, etc.
• Medical information pages: web pages that provide advice or information about health, medications, certain diseases or conditions, mental health, nutrition, etc.
• Legal information pages: web pages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc.
• Important news articles or public/official information pages to have an informed citizen: web pages that include information about local/state/national government processes, policies, people, and laws; disaster response services; government programs and social services; news on important topics such as international events, business, politics, science and technology; etc. Please use your judgment and knowledge of your place. Keep in mind that not all news articles are considered YMYL.
• Others: From the examples above, there are many other topics you can consider as a YMYL page, such as child adoption, car safety information, gambling etc. Use your logic in this.

So, what is the YMYL topic? Google provides an overview in section 2.3:

Google Medical Algorithm Update part of the YMYL page concept

Due to one of  Google's latest updates  – dubbed the “medical” update – the YMYL page standard seems to be the standard that is the main focus.

Although, Google claims that, the update is “broad core”, however, since this time, there are so many business sites affected by the downgrade.

Obviously, it was the health and wellness industry that experienced the most significant impact, followed by Yess.. you can guess the YMYL site.

As usual, Google's description, tends not to give specific explanations.

Google Medic Algorithm update impacts YMYL site Image source: ignitevisibility.com

Furthermore, Google again continued their mission of improving their quality standards. They re-launched an update known as the Core Update, on June 30, 2020. This again affects sites that are categorized as YMYL.

So, how to get YMYL site back up to Google standards?

Let's see.

Google Quality Assessor Guide

Returning to what was discussed earlier, Google has a responsibility for how information is distributed to users. Around the world.

Your Money or Your Life (YMYL) is a type of information that, if presented inaccurately, incorrectly or deceptively, can directly affect the happiness, health, safety or financial stability of their users.

M = more than just money

This is crucial! Both in ethics and morality.

In other words, the stakes are high for this type of content. If you create a YMYL page with bad advice or bad information, it can affect you financially, physically or emotionally. In fact, the safety of the people.

So, Google takes this content very, very seriously!

Only Experts with relevant expertise, are eligible to write YMYL content.

Remember, Google assesses the quality of web pages with the help of human search quality raters.

Who are these search quality raters and what do they do?

In short, they consist of more than 10,000 people around the world, tasked with evaluating search results. The idea is to ensure that, users of the Google search engine, find the information they are looking for online. And it must be from a credible and responsible source. Must, correct information!

The assessment team is given the actual search results to be assessed. Then, they make a report on the quality standards of their work.

Specifically, they rate the quality of a set of pages in the top search results. The higher the quality, the more likely it is that Google search results will show the user the type of page given.

In the process, the team analyzed the YMYL page, they assessed the extent of the quality provided. Then, they evaluate it against a more stringent set of standards than they would use for other pages. Because of the potential impact.

So if you want pages that fall into this category, you'll need to do more than just optimize them for Google's search algorithms. You must ensure that your site passes Google's quality assessment team.

When learning about SEO, you also have to know backlinks. For beginners, of course, they are confused or do not really understand what is called a backlink. 

Well, for those of you who are curious about the meaning of backlinks, here is an article that will help you to know what backlinks are.

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What are Backlinks?

A backlink (also known as an “inbound link” or “one-way link”) is a link that originates from one website to a page of another website. 

Google and other major search engines regard backlinks as a form of “voting” for a particular page. Pages with a high number of backlinks tend to rank top on search engines like Google.

Why Are Backlinks So Important?

As we reviewed above that backlinks are very valuable for SEO efforts because they represent the “vote of confidence” from one site to another.

In essence, a backlink to your site is a signal to other search engines that guarantees that your content is good, as well as relevant. If many sites link to the same page, search engines may conclude that the content deserves to appear on the first page of related keywords.

So, getting backlinks can have a positive effect on the ranking position of a website in terms of search visibility. In addition, backlinks also have many benefits. The benefits can be known by continuing to read in the following article.

Backlink Components

Here are the components in backlinks, including:

• Tag Link

This link tag is also commonly referred to as an anchor tag, which generally starts with the symbol or letter “<a”. This link tag is the opening part of the backlink tag which serves to provide information on a search engine. In addition, this one component is also useful for going to other pages.

• Anchor Text

This component is an anchor that is visible to the user and is located on the website page. When the user clicks on the anchor, it will immediately be directed to the referral location link page.

Generally, the shape of this anchor will be given a format from plain text. Not only that, the anchor is also blue with an underline. With this format, it helps users to know if the anchor is used to go to a certain page.

• Referral Link Location

The third type of component is the link referral location. These components generally start with a code “href”, which stands for “referral hyperlink”.

• Closure of Link Tag

The last component is the closure of the link tag. The closure of link tag is used to give a sign to a search engine and tell if this is the end of the backlink posted on the website. Generally, the closure of the link tag has a format like “</a>.

Types of Backlinks

There are 8 types of backlinks that can be used to optimize your website in search engines. These backlinks are used simultaneously so that your website optimization can run optimally. Among others are:

• Contextual Backlinks

Contextual backlinks are very simple and easy to create. The trick, you just make an article or post, then insert a link or link that leads to the website. Generally, contextual backlinks are used if there is part of the content or article that refers to or is sourced from the website.

• Blog Comment Backlink

This type of backlink uses the comment field feature from other people's blogs or websites to include your website link. However, not just any blog or website can be a means of 'promotion' of this backlink. The website that is the target for backlinking must have a theme that is relevant to your website. 

In addition, the fewer people who comment on the website, the higher the chance that your website will be seen by visitors to the website.

• Profile Backlink

These backlinks are also relatively easy to obtain. The trick, you need to create a profile, be it social media, business sites, industry directories or review sites. Then, fill in your profile bio, including the address of your website or blog. As a result, be a website or blog backlink from the profile link you have.

• Social Bookmark Backlink

Social bookmarking backlink is a platform or container for storing a number of website links. This type of backlink is very popular, so backlink spam often occurs through the platform. As a result, users have to fulfill some complicated terms and conditions just to get backlinks for their website.

• Blogroll Backlink

Blogroll backlinks are very popular among old bloggers, Blogspot or WordPress users to be precise. On a website or blog page, there is a sidebar that contains a collection of blogrolls from visitors. Unfortunately, the blogroll feature is no longer used at this time because the website must be clean of unnecessary widgets.

• Document or Image Sharing Backlink

Document or Image Sharing Backlinks use features such as sharing documents or images to get backlinks. Of course, saved documents or images must be uploaded first in order to connect to your website. 

When editing a document, just include a link that points to the website. Meanwhile, when uploading an image, you can directly enter our website in the description column of the image.

• Social Media Backlink

This type of backlink uses social media accounts to get backlinks to your website or blog. As with the backlink profile link, you can use the website column to put the website. 

Like Instagram, you can use the swipe up feature to put a website link and get backlinks in it.

• Footer Backlink

If you are a freelancer or blogger who is also working on projects on other websites, you can put a link to your blog or website in the footer of the website.

Of course, the website that you put the backlink on must also be optimized so that it can get maximum visits. Unfortunately, footer backlinks are no longer used because they are less effective.

Benefits of Backlinks

Apart from SEO, backlinks also have many other benefits. Here are some of the benefits of backlinks for your site:

• Building Website Authority

Backlinks are very useful for building website authority, because getting links on popular sites will be great for your site's SEO, then they will also help to build brand authority.

On the other hand, by using backlinks, Google will see if your link has provided useful information, and consumers will see it as a good indication that your brand is one that needs to be taken into account.

• Referral Traffic

Don't assume that web traffic only comes from searches on Google, Yahoo, Bing, or other search engines. The role of backlinks is also very significant to direct readers to stop at your web portal.

High quality links on websites with lots of traffic will not only help your site's SEO, but they can also drive targeted traffic to your website all the time. A single link on a popular website can continue to drive traffic to the website for years.

• Long Term Backlinks

As an information center, of course Google is visited by many people. Especially if the content you provide is informative and the backlinks you provide are of high quality, people will always click on it for years as long as the content is still relevant.

Those are some of the benefits of the role of backlinks which are very important for your website. Always use quality backlinks so that the website you build continues to be at the top of Google searches.

• Increase Website Rank

Not only aiming to increase traffic, with backlinks, of course, it can improve the position of your website in Google search results. For that, Google will also check the quality of these backlinks. 

If there are no quality backlinks, then you will be penalized as a result the blog will drop drastically. It also includes tips for finding quality backlinks.

• Improve SEO

Are backlinks important for SEO ? The answer is very important, because as we discussed above, backlinks play a major role in increasing visibility and also popularizing a website. Basically very influential on the quality of the website in the Google search engine. 

Backlinks are one of the most important factors in website development. To achieve the most optimal results for your website, you need to get quality backlinks from trusted sites and create content that is worthy of being shared by others.

In this article we have helped you understand what backlinks are. Starting from definition, types, to benefits.

I hope this article is useful!