What is Link Building and its benefits for website SEO

The role of SEO as a digital marketing method is now starting to be recognized and felt by several company websites. One aspect of working on SEO techniques that cannot be ignored is link building. To know more about what link building is and its benefits, here are a myriad of benefits of link building. 

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What is Link Building

Link building is a strategy to build backlinks or backward links with the intention of increasing the referral domain as one of the important factors that play a role in increasing the ranking of a website page on search engines. This strategy is expected to increase Google trust in a domain so that the optimized website ranking can be better.

Types of Link Building in SEO 

There are basically 2 types of link building, namely

1. Internal link building

Internal link building is a strategy to build backlinks from one web page to another (still on the same website) that are still interconnected or related. 

2. External link building

This type of link building requires you to use the website you are targeting as a place to put a link. Or in other words you are looking for backward links from outside websites to your website.

Benefits of Using a Link Building Strategy 

1. To Open New Relationships 

When link building is made to the referral domain source, then you can have the opportunity to open new relationships. This opportunity is very good for business people who want to expand their business. This step can present the opportunity for people to follow your social media profiles, blog, or subscribe to your RSS feed. 

2. Improved Website or Company Branding 

Increasing branding of websites and brands can be started from good link building. Promotions that are directed at the web, may lead visitors to the promotion page. This will increase purchase opportunities, as well as branding. 

3. Improved Site Authority Score

Knowing what link building is and its benefits are also related to SEO. Basically the link that is built provides the opportunity to make people find the commercial page of the business that is run. If you are successful in placing links on popular sites, it will help attract consumers, present the company, and improve the SEO of the business website. 

4. Long-Term Promotion 

Don't be surprised if you can find old information from the Internet. This is because the internet is a data source that continues to grow and has no time limit. Having quality links, it is possible that your website will continue to get visitors for a long time too. This is because of the potential for long-term promotion. 

However, of course you need to provide high-quality links that won't stop providing data-related information. To make it also need calculations. Starting from the type, the link, to the appropriate address placement. 

5. Referral Traffic

Good link building is also associated with high SEO value. After knowing what link building is and its benefits, it can be said that you can drive traffic by using links. This is more profitable in the long run. 

Conclusion

At least those are some of the benefits that you can get from the link building method on commercial websites. The existence of such link building can help business owners to build site authority, generate referral traffic, and have long-term promotions. Even link building will also support the branding of the company itself so that it can be more popular.